Interactive video is a very powerful tool for marketing campaigns. It allows businesses to engage with their audience in new and exciting ways, making them stand out in a crowded market. Interactive videos are highly engaging, providing a personalized and interactive experience to viewers, leading to increased brand recognition, higher engagement rates, and ultimately, better ROI.
In this blog post, we will discuss the top 5 best interactive video platforms available on the market ordered by price, from the most affordable to the most expensive one.
Stornaway.io is an interactive video platform that offers a range of features, including personalized video experiences, interactive overlays, and advanced analytics. It is the most 'didactical' platform of the list, facilitating creation of videos that are tailored to their audience. Its most defining feature is the ability to create storytelling videos where customers can make choices and choose their journey.
This is great for more entertainment focused brands or for those looking to improve their brand awareness in an innovative way, where creating content that is engaging can be a priority. This may not directly create trackable conversions but can be a very important part of a larger scale marketing campaign.
Stornaway.io is highly user-friendly, making it easy to create interactive videos with just a few clicks. The platform's best feature is its highly customizable video player, which can be easily integrated into any website. Stornaway.io also offers the most affordable pricing on the list, with plans starting at $15 per month, making it an excellent option for small businesses. Stornaway even offers a Free subscription plan that, despite being only available for private creation, can be a great way to get a feel for the service before committing to a payment.
Mindstamp.io is a versatile interactive video platform that offers a range of features, including interactive overlays, clickable hotspots, and personalized CTAs. It allows businesses to create engaging videos that encourage viewers to interact with the content.
Mindstamp.io's most remarkable feature is its video branching capability, which allows viewers to choose their own path through the video content, making it highly personalized. Its pricing is very affordable, with plans starting at $29 per month, making it the better option for smaller businesses that want to experiment with interactive video ads without breaking the bank.
Despite the versatility of this platform, it does not excell at any particular feature, but is an affordable, great all-rounder if you want to implement different interactive video solutions in your content.
Ivoryvideo.com is powerful interactive video platform that offers a range of features, including personalized video experiences and interactive overlays. It allows users to create videos that are tailored to their audience, making them feel more connected to the brand.
Ivoryvideo.com's sits in the mid-range in terms of price, having a still affordable plan starting at just $99 per month, making it an excellent option for small and medium sized businesses on a tight budget that know how to capitalize on having access to this tool.
Take a look at a great example of and ad by the reputated car manufacturer BMW, created on this platform.
Dot.vu is another highly customizable interactive video platform that offers a range of features, including interactive overlays, quizzes, and polls.
The most disctinctive feature of Dot.vu is clearly their 'Simple' mode. You can choose from a range of pre-existing video templates that can make the editing process fast and efficient and the results look pretty good. For those looking to make more ellaborate videos, an advanced editor is also available for those who pay for the subscription plan.
Another one of Dot.vu's best features is its drag-and-drop interface, which makes it easy to create interactive videos without any coding skills. The platform also offers a range of integrations, making it easy to connect with other marketing tools. However, its pricing is relatively high, with plans starting at $200 per month, making it a better option for larger businesses with bigger budgets.
Cinema8.com is a powerful interactive video platform that offers a more sophisticated aesthetic, while still including every feature offered by the previous platforms, such as interactive overlays, clickable hotspots, and personalized CTAs. It is more oriented towards ecommerce platforms and brand's marketing spots, offering a wide range of shoppable video options, layouts and styles. It is suitable for both casual, friendly, more juvenile brands and smarter, more corporate oriented companies.
Cinema8.com's best feature is its highly customizable video player, which can be easily integrated into any website. It also offers a range of integrations, making it easy to connect with other marketing tools. However, its pricing is relatively high, with plans starting at $249 per month, making it a better option for medium to large-sized businesses.
Here's a great example of the power of this tool, on a shoppable video by Zara.
Honorable Mention: Wirewax by Vimeo
Wirewax by Vimeo is an interactive video platform that offers a range of features, also including interactive overlays, clickable hotspots, and personalized CTAs.
Wirewax by Vimeo's best feature is its highly intuitive user interface, very similar to that of Vimeo Create, which makes it easy for begginers and even easier for those who are already familiar with the tool.
At the time of writing this article, there is no option to purchase a standardized subscription plan since the platform only allows contact with their sales team for further info or potential personalized subscription plans aimed at enterprises that require a more customized set of servicies and prices. Despite this can be an entry barrier for those looking to give the platform a try, it can mean that you may get a more personalized support and conditions in case you decide to acquire their custom services.
To wrap up, let's emphasize how interactive video is an excellent tool for businesses to use in their marketing campaigns that will probably become a must for online marketing in the near future. It offers a unique and personalized experience for viewers, making them feel more connected to the brand. In this post, we have discussed the top 5 best interactive video platforms available on the market, ranging from Stornaway.io, Mindstamp.io, Ivoryvideo.com, Dot.vu, and Cinema8.com, each with its own set of features, pricing, and subscription plans.
As more businesses adopt interactive videos into their marketing strategies, it's essential to keep in mind the different features that each platform offers and how they align with the business's marketing goals and budget. With these top interactive video platforms, businesses can create engaging and highly personalized content that resonates with their audience and delivers better ROI.